Located at the eastern golden coastline of Shenzhen, Xiaomeisha borders Dapeng New District on the east, Dameisha on the west, Maluanshan Natural Park on the north, and Dapeng Bay on the south, only 28 km from Central Futian District. Surrounded by mountains on three sides and facing the sea, Xiaomeisha boasts gorgeous natural resources of beaches, rocks, corals and extensive hinterland for coastal construction. It is a comprehensive coastal tourism resort the nearest to downtown Shenzhen, integrating tourism, vocation, entertainment, conferences and catering, and enjoying the best natural beach environment. Receiving over 30,000 visits each day during the peak season, Xiaomeisha is acclaimed as "the Oriental Hawaii".

In the new oceanic era, Xiaomeisha will probe into new ways of ocean development, balance the allocation of land and ocean resources, and launch overall upgrading and improvement, in a bid to transform its role from a traditional coastal recreational area to a world-class metropolitan coastal tourism resort. Its innovative practice will set an example for the country to intensify efforts on unified management of mountain and ocean resources and provide a fair design reference for other coastal zones.

Fig.1 Location Map of Shenzhen
Fig.2 Location Map of Xiaomeisha

Work Content

The planning scope is defined at twolevels, namely, the scope of overall planning research and the scope of detailed planning.

(1)Scope of overall planning research: the research covers two parts: the coastal zone and the land area of Xiaomeisha, totaling about 383 hectares, of which the coastal zone extends about 157 hectares and the land area 226 hectares. It is expected to provide overall planning idea and spatial structure for both parts and detailed planning for the coastal zone.

(2)Scope of detailed planning: the detailed planning focuses on Xiaomeisha coastal zone (as marked by the red line), which is composed of sea area and coastal land construction control area, totaling about 157 hectares. The sea area is about 141 hectares, including beach (yellow area, containing an 800m long sandy coastline) and sea (blue area); the coastal land construction control zone is about 16 hectares (purple area). The blue solid line means coastline and the blue dotted line beach-sea demarcation line.

Fig.3 Planning Scope

This international consultation is intended to bring in international horizon, forward-looking thoughts and innovative concepts. Design firms are expected to, in consideration of Xiaomeisha's prominent mountain-sea-city resources, explorea new paradigm for coordinated land and marine development as well as ecological conservation and marine tourism development, and provide overall spatial development idea for both the land and sea areas of Xiaomeisha and detailed planning for its coastal zone, setting an example for China's marine ecology conservation and novel ocean development. The specific objectives are as the following:

(1)Through the investigation and judgment on the development trend and a review on the mountain, sea and urban conditions of Xiaomeisha, clarify the overall framework for the spatial development of its land and sea areas;

(2) Focus on the planning of the coastal zone, plan the future projects and activities in the area, work out a world's top multi-level (coastal land area and sea area) space development blueprint that fits the regional marine utilization requirements, and provide a viable systemic planning scheme, so as to offer detailed design instructions for further planning implementation;

(3)Propose reasonable capacity and operation modes for the future projects within the design scope and conduct an initial analysis on the return of investment, in order to ensure the cost effectiveness of the project; based on the planning of the sea area, put forward development instructions and supporting facility requirements for the land and sea associated part to realize coordinated development between the two.

Registration Requirements

This Consultation is open to public registration by all international and local design firms.

Registration by consortia is allowed but individuals or groups comprising individuals will be rejected. Any member of a consortium is not allowed to additionally register as an individual firm or joint another consortium at the same time for this Consultation; two or more corporations, parent companies, wholly-owned subsidiaries and holding companies with the same legal representative are not allowed to register simultaneously.

The consultation team should have professionals in urban planning, architecture, marine ecology, ocean engineering and tourism planning.


This international consultation includes two stages: "prequalification and concept proposal" and "international consultation". An international open call will be organized to attract applicants from all over the world. The expect committee will prequalify the applicants, evaluate the submitted conceptual proposals, and shortlist six participants for the subsequent international consultation.

After the six participants submit their formal submissions by rule, an expert evaluation meeting will be organized. The evaluation committee formed by experts and the organizer representatives will evaluate and rank these submissions.

Specific arrangement are as below:

Phase Deadline Activities

Phase 1:
Design Firm

May 5, 2019 Release of official announcement
By 17:00, July 8, 2019 Submission of electronic registratio
n materials (registration documents
and conceptual proposal), closing
of registration
By 17:00, July 12, 2019 Submission of the hard copies of
registration documents
Mid July 2019 (tentative) Assessment of the registration
materials by the Prequalification
Committee to shortlist 6 design
Phase 2:
July 30, 2019 Site visit and Q&A
Aug. 16, 2019 Deadline for written questions
By 17:00, Sep. 26, 2019 Submission of design proposals
Mid Oct. 2019 (tentative) Proposal evaluation meeting

Note: All the time and dates are shown in Beijing Time. The organizer reserves the right of changing the schedule.


First place winner will be rewarded RMB Five Million (in figure:¥5,000,000.00), including subsequent proposal consolidation fee of RMB Two Million (in figure: ¥2,000,000.00);

Second place winner will be rewarded RMB One Million and Five Hundred Thousand (in figure:¥1,500,000.00);

Third place winner will be rewarded RMB One Million and Two Hundred Thousand (in figure:¥1,200,000.00);

Other finalists (3 firms) will each be rewarded RMB Eight Hundred Thousand (in figure:¥800,000.00).

Yantian District Government, Shenzhen

Yantian District Government, Shenzhen

Technical Advisor:
 Planningand Natural Resources Bureau of Shenzhen Municipal People's Government(Shenzhen municipal Marine Fisheries Service)

Shenzhen SDG Co., Ltd.

Shenzhen Center for Public Art (Shenzhen Center for Design)

Contact: Ms. Li 

Address: Room 303, Block A, Shenzhen Sculpture Academy, 8 Zhongkang Rd, Shangmeilin, Futian District, Shenzhen, China

Email: scd-competition@szdesigncenter.org