[Public Space] How to Build Distinctiveness and Brand of Public Space in Shenzhen?





The current signage system of public space in Shenzhen is facing problems such as a lack of unity and systematicness, a scarcity of guidance, and the absence of distinctiveness. Therefore, a new mechanism is urgently needed. To come up with more suggestions and opinions, on September 8, 2015, a brainstorming workshop titled “How to Build Distinctiveness and Brand of Public Space” was held at Shenzhen Sculpture Academy (Shenzhen Center for Public Art). Participants actively exchanged views and reached consensus on border patterns, colors and logo design. With renewal units as pilot areas, we hope to gradually improve design of signage as well as the understanding of standardization of pavement and border patterns in public space.